Online marketing benefits and disadvantage

I am guessing your business has a website. All of them do nowadays. What they might not be doing though is creating a clever, eye-catching website that will draw people in and then keep their interest. I am a former designer and a current professional web surfer, and I am surprised how many unappealing sites I come across. They are either duller than a brick or look like a 12-year-old girl with a love of rainbows and unicorns designed them. No offense to any 12-year-old girls of course, that is fine for their personal sites, but for a professional business not so much. A website can make or break your business. It is often one of the first things people see about you, so it is important to look professional, have the correct content and information, and be able to show how you can help your customers. Welcome to the site that will start you on your path to having a website that works.

Benefits

Most people’s first thought when you say “online marketing” is advertisements and commercials, but it is so much more than that. Online marketing is simply using what tools you have access to, to reach out and connect with your intended audience and make their experience with you the best that it can be. This connection with your costumers creates a loyal and ever-growing following and expands your business to its full potential.

Design and Tools

Design and layout are very important for a website. Your goal is to keep people on your site, to have them explore the pages, and eventually have them purchase your product or service. If your site is confusing, if they cannot find what they are looking for, or if it takes 10 pages to go through the checkout process, they will give up and find somewhere else to go. There are also many tools to use to connect with your audience, like social media.

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